Current and Former SASQ Media Properties
Current Properties
Jay Kumar’s BassBlaster (bassblaster.rocks)
The first curated daily email (not exactly) in bass fishing and the only mobile product in the #1 fishing market in the world. Launched Q1 2012 and now the #2 daily read in bass fishing, it reaches over 140,000 hardcore anglers with each send.
Target Walleye (targetwalleye.com)
Similar product to the BassBlaster but in a different fishing vertical (open-water walleye and ice fishing), launched Q4 2014 and now the #1 platform in those markets reaching 230,000+ anglers every send.
Target Crappie (targetcrappie.com)
Another BassBlaster “copy” but coering crappie fishing, one of the fastest-growing freshwater fishing verticals in the US. Launched Q1 2025 and is already the #1 media platform in that market, reaching 40,000 anglers every send.
VIDEO
The Target Walleye Show
This 3x per month on-the-water/ice fishing show hosted by Target Walleye’s main man, Brett McComas is one of the top draws in this northern-tier market. Full episodes and reels/shorts run on YouTube, all social platforms and Field & Stream streaming.
Top 5 of the Week/Month videos
Weekly and monthly BassBlaster (mostly) and Target Walleye “news” videos using a unique, humorous format. Millions of views per year.
Mothballed
BassGold.com (bassgold.com)
Web-based membership app, v1.0 launched May ’11, v1.2 launched January ’12, v2.0 launched April ’13. Still works amazingly well, just not being developed right now.
DeerBlaster (deerblaster.com)
Launched Q3 2019 into the #1 hunting market in North America, whitetail deer hunting. Mothballed at the end of 2022 with 34K subscribers.
Serious Bird Hunting (seriousbirdhunting.com)
The first multimedia initiative in the outdoors market to take a 70-year-old conversation about upland bird hunting and bring it into the 21st Century. Media included website (SeriousBirdHunting.com), books (first book is Serious Grouse Hunting, Book 1), social, TV treatment. Lots of growth and buzz, but mothballed due to hunting industry apathy about upland hunting. A shame.
WoodyTone.com (woodytone.com)
Blog launched early ’09 for connoisseurs of classic rock guitar tone. As of Q4 ’11 was one of the biggest music industry blogs and the biggest rock gear blog. Mothballed to focus on fishing.
Former Properties (SOLD)
Outdoor Sports
OutdoorsFan Media was the world’s largest publisher of daily outdoor sports news when sold in July 2007 to InterMedia Outdoors, a division of New York, NY-based media investment fund InterMedia Partners VII. The transaction was the world’s first sale of a profitable, web-only media company. Under the OutdoorsFan Media umbrella were:
Web
BassFan.com – The first daily bass fishing news site. Much of how bass fishing is covered now originated with BassFan.
BassFanArmy.com – News site for grassroots tournament membership program, at the time the largest in fishing.
InshoreFan.com – The first news site covering competitive inshore/near-shore saltwater fishing.
WalleyeFan.com – The first independent news site covering competitive walleye fishing.
OutdoorsFanWeather.com – The only weather site geared to outdoors enthusiasts.
ShotgunFan.com – The first news site covering competitive shotgun shooting, with some hunting content.
Proprietary Stats
> BassFan World Rankings – The first and only statistical world ranking of professional bass anglers. Believe it or not, this ranking system is one of the most complex in pro sports.
> Earnings, caught-weight and sponsor stats never before seen in professional bass fishing.
Print
BassFan MAG – The first fishing magazine (annual) about professional anglers, rather than just where and how to fish.
Membership
BassFan Army – The world’s largest (number of members) membership program for grassroots competitive bass anglers.
Events
> Top Gun Championship – Televised championship tournament based on the BassFan World Rankings of professional anglers from both major leagues.
> Weekend Warrior Championship – Televised annual national championship for BassFan Army members.
Firearms Training
Threat Dynamics (threatdynamics.com)
At the time the only company in the world that provided small-arms training and education to civilians using military-level tech. Also provided training to local, state and federal law enforcement.
Former Properties (FOLDED)
Fishing
The IceBlaster
The first curated daily email newsletter about ice fishing, seasonal, launched Q1 ’14, now part of Target Walleye.
The SlabBlaster
The first curated email newsletter on crappie fishing, launched Dec ’13. Quickly became the #2 media platform in its category. Relaunched as Target Crappie in 2025.
BassParade.com
The highest-trafficked blog in the biggest market in fishing, folded to focus on mobile media which became the BassBlaster.
Rock Music
ToneArchive.com
Curated wiki archive of all gear used by rock musicians to achieve their signature tones.
AmpGAS.com
Blog about guitar amplifiers.
^ Both had legs but folded them to focus on fishing.
Ball Sports
FootballGenerals.com
Provided the only statistical week-to-week rankings of NFL head coaches, active only during football season. Actively followed by a bunch of folks, really cool.