John21 Media Services provides digital media and digital marketing services to one of the best-known automotive brands in the U.S., and a few of the best-known recreational fishing brands in the world. They aren’t listed here because we don’t need to brag and this is about our clients, not about us.
Once in a while we also assist smaller companies. All clients appreciate the fact that we are continuously informed by our ongoing successes and failures in digital media on the Sasquatch Media side, and understand that:
- Digital is a constantly moving target
- Every company is now in the media business
- Media is a key component of marketing and thus sales
- Good media is coordinated and regular
Examples of our services include:
> Creating, managing and refining digital strategy and outlets/platforms.
> Managing and helping with all digital platforms: social, website, email.
> Creating and finding content and content-producers, notably grassroots “organic” content.
> Expert social platform promotion/advertising.
Please reach out if you feel we can help you.
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Media and Content
John21 Media Services provides GENUINE content/media for enthusiast-focused businesses and others that want/need an active, energetic digital presence.
Content = Photo, video (short- and long-form), words.
More:
1. Genuine means enthusiast-focused. All customers are now enthusiasts – actually they always have been. We see a lot of companies – especially bigger ones – paying for and publishing poor, non-enthusiast content. This is worse than no content! Because we create and supply content for various enthusiast groups under SASQ Media and see what works, it all informs each other. That is one of several ways John21 Media is unique.
2. Active and energetic means exactly that. Your eyes light up. You smile, you laugh, you share. If your digital media is not doing this, you are losing to someone whose media is doing it.
Our strengths are:
> Creating unique, focused content with a PURPOSE – not content for content’s sake.
> Creating legit content enthusiasts find interesting and sometimes addicting (in a good way).
> In-depth knowledge of enthusiast markets, and thus what content enthusiasts will react to (not just enjoy).
> Enveloping promotion/advertising in entertainment so enthusiasts don’t feel that they are being “sold.”
> Content that is truly entertaining to enthusiasts, not “trying to be funny.”
> Finding unique, entertaining content in places others do not to look.
> Creating completely unique content (e.g., custom stats).
> All of the above = creating “buzz.”
> Implementation, training and care/feeding of same.
> Shooting and hitting the moving target that is digital media.
When it comes to enthusiasts, all of the above must be done exactly right or it can do more harm than good.
We also have:
> High professional standards, including quick turnaround.
> Low overhead.
Plus, no one else in the markets in which we operate has our track record of profitable, pioneering digital content.
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Optimizing Digital Media
If you have web media you feel is not working optimally for you, we can help you optimize it no matter what your goals are (revenue, traffic/social stats, content, etc.). Bear in mind:
1. Digital media means your website(s), your social media (Facebook/Instagram, YouTube, Twitter if you must), email and maybe another thing or two.
2. Anything on the web is media, and effective media requires REGULAR care and feeding.
3. The more vertical your business/market(s), the higher the potential for and importance of your media.
4. Usually these improvements aren’t too difficult nor particularly expensive.