SASQ Media is the only media company in the outdoors market focused on mobile media. Following are some 2013 highlights:
Emails
> Jay Kumar’s BassBlaster circ grew more than 2,000% and became the #2 daily read in bass fishing, the biggest market in fishing. Advertiser interest increased significantly.
> The SlabBlaster and IceBlaster emails were launched in partnership with market leaders who recognize that portable, non-website content is key moving forward.
Apps
> The BassGold web app got a more modern redesign, and subscriptions were up 100% over 2012.
> Work began on spec’ing out a BassGold mobile app and related apps.
> The BassBlaster mobile app was launched and, importantly, was kept dead simple. It works as advertised.
Content & Consulting
> Content provided for a variety of digital and print outlets, including event-based content for tournament organizations.
> For one of the biggest companies in the fishing market, began managing and coordinating all digital media toward business goals (the only way to do it).